Change Up Your Look with These Stunning 2025 Makeup Trends
This article is all about 2025 makeup trends.
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Happy New Year!
Traditionally, the new year is a time when you might recommit to a fitness routine, clean your apartment top to bottom, or resolve to develop some new healthy habits.
Another fun thing to consider switching up in the new year is your everyday makeup routine.
If your daily makeup routine has been feeling boring and stale lately, now could be the perfect time to seek out some new makeup inspiration.
We’ve rounded up some of our favorite 2025 makeup trends that we’re looking forward to trying out in the new year.
You’ll go into 2025 feeling like a brand new person!
2025 Makeup Trends
Pastel Eyeshadow
Delicate, ethereal pastel tones are a perennial favorite of ours—they’re definitely colorful, but they’re also still muted enough to avoid being too loud or distracting.
We love the way that this eyeshadow look combines gorgeous lavender tones with an iridescent icy blue shimmer that will make your eyes look like a fairy’s wings!
Clean Girl Aesthetic
The clean girl aesthetic is still going strong into the new year.
This makeup look is characterized by fresh, glowing skin, lightly groomed brows, a subtle flush of color on the cheeks, and glossy lips.
Take a cue from Hailey Bieber in this inspo photo—to really achieve the ultimate clean girl, no makeup makeup look, you don’t even have to wear mascara!
Grunge Aesthetic
On the other hand, if you’re sick and tired of the minimalist clean girl aesthetic, you can lean in the exact opposite direction and embrace the grunge aesthetic in 2025.
We love that this look is intentionally messy and smudged, featuring smears of black eyeshadow topped with a gunmetal grey shimmer that looks equally glamorous and edgy.
Latte Makeup
Latte makeup is an aesthetic that’s just a touch more glam than the clean girl aesthetic—instead of a no makeup makeup vibe, this trend features warm brown tones on the eyes, lips, and cheeks that look more put-together, but still natural.
We love the coordinating, subtly smoky matte brown tones on the eyes and lips, which contrast beautifully with the slight dewiness and glow of the model’s skin!
Indie Sleaze Smokey Eye
The Tumblr-inspired indie sleaze aesthetic is also one of our major inspirations going into the new year.
We’re obsessed with the carefree grunginess of this gray smokey eye, which blends beautifully with the frosty, shimmery highlighter on the brow bone and cheekbone.
Bold Colorful Eyeshadow
If neutral tones aren’t your vibe, try going all out with a bold, colorful eyeshadow look in 2025.
To make a bold eyeshadow, like this matte wash of tangerine orange, stand out, keep the rest of your skin, cheeks, and lips neutral and muted.
Unconventional Lip Colors
If you’re looking for a quick and easy way to branch out, shake up your look, and stand out from the crowd, try sporting an unconventional lip color instead of your usual nude, pink, peach, or red.
We love the boldness of this dark metallic teal green lipstick, which contrasts beautifully with a subtle peachy orange blush.
Pops of Color
One of the easiest ways to incorporate color into your makeup looks is with a subtle pop of a shimmery, iridescent eyeshadow in a colorful shade.
This makeup inspiration is a great example—most of the look consists of warm brown tones, but a few strategic pops of shimmering yellow-gold on the brow bone and inner corner add a ton of visual interest to the look!
Skinny Brows
One of the boldest new makeup trends that we’re seeing on the horizon for 2025 is the return of the ultra-skinny ‘90s eyebrow.
Made famous by Pamela Anderson, these pencil-thin eyebrows are certainly not for the faint of heart, but if you’re brave enough, they can add a super cool, unconventional, and edgy aura to your overall vibe.
Baby Pink Blush
One of our favorite viral trends of 2024 was baby hippo Moo Deng, and we’re already seeing the influence of her adorable baby pink cheeks in the makeup trends of 2025!
A flush of pale pink blush will make you look just like a doll (or a baby hippo), giving you an undeniably fresh and youthful glow.
Silver Sparkles
Silver has been a huge fashion trend over the past couple of years, so why not extend the trend into your makeup look?
A wash of glittery silver eyeshadow adds the perfect pop of sparkle and glamour to an otherwise classic black winged eyeliner.
Monochromatic Blush Tones
This monochromatic 2025 makeup trend does double duty—by using the same, blush-toned product on your eyes, lips, and cheeks, you make your face look super blended and cohesive, and it’s also a serious time-saver if you’re running late in the morning!
Y2K-Inspired Baby Blue Eyeshadow
This frosty baby blue eyeshadow look will make you feel like you’ve traveled back in time to the early 2000s.
To keep the makeup look from seeming too costumey, pair it with thick, bold eyebrows, matte skin, relatively little blush or bronzer, and a matte nude lip!
Unconventional Graphic Eyeshadow
Is one of your New Year’s resolutions to try getting more creative and expressive with your makeup and fashion in 2025?
If so, you should definitely take makeup inspiration from this kinetic, unconventional graphic eyeshadow, which swoops and swirls around the eyelid for an effect that’s undeniably impressive!
Bronzy Glowing Skin
On the other hand, if your makeup goals this year are to look exactly like yourself, but a little glowier, try out this bronzed, glowing, skin-focused makeup look in the new year.
We love the way that the subtle sheen on the eyelid and cheekbone matches the glossiness of the lip!
Bratz Doll Makeup
If you’re obsessed with looking as glam as possible on a daily basis, try out this Bratz doll-inspired new makeup trend in 2025!
The shimmery eyeshadow, winged out eyelashes, baby pink blush, and nude metallic lip are super reminiscent of the Bratz dolls we used to idolize when we were kids!
Matte Gray Smokey Eye
This matte gray smokey eye is an interesting, cool toned twist on the conventional black or brown smokey eye.
It’s sophisticated and glamorous, like the grown up older sister of your classic smokey eye!
Grungy Pinks
If you’ve always wanted to try wearing pink or red eyeshadow, but are afraid it might make you look sick, try taking inspiration from this slightly grungy, edgy version of an all-pink look.
We love the way that the warm russet eyeliner contrasts beautifully with the slightly cooler toned, grayer shade of pink on the lips.
Classic Matte Red Lip
In 2025, go back to basics with this super classic, ultra glamorous matte red lip.
This slightly deeper, blue-based red lipstick conjures images of Old Hollywood glamour and makes your lips look like a velvety rose petal.
Faux Bleached Brows
One of the hottest new makeup trends of 2025 is the bleached brow—it’s a little grungy, a little edgy, and certainly eye-catching.
However, if you’re too scared that you might accidentally fry your eyebrows off, you can easily recreate the look by using a clean spoolie to brush some light-toned concealer through your eyebrows, making them look bleached without the risk!
Everyone knows that fashion is a key way that you can express your individuality and style without having to say a word, but did you know that makeup has that power, too?
These 2025 makeup trends, which range from minimalist, natural, classic looks to more unconventional, edgy, and eye-catching looks, are each amazing ways to convey your personality through your face!
In 2025, don’t be afraid to take risks and experiment with new makeup looks! After all, it’s just makeup, and it all washes off at the end of the day.
